Strategies for pricing the software product
What is the best model for software pricing if we plan to introduce discounts, promotions, customized offers for large companies, etc.
Публикации: 11/12/2022 03:13
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Terry Anry: Big companies are regular customers of B2B SaaS developers. And therefore, it is important for each development team to provide them with a high-quality digital product, but also to ensure its long-term use. This relationship model is possible through the implementation of the pricing strategy Land and Expand
https://softwarepricing.com/blog/saas-pricing-strategies-the-fallacy-and-fix-for-land-and-expand/ It allows you to establish long-term customer use of the product by expanding the initial versions and offering more advanced features.
Federiko: But such companies are very difficult to find, because professionals in this business is not so much. Can you give some advice if you are knowledgeable in this area. We are looking for information everywhere.
Terry Anry: It is best to turn to professionals to solve these issues, so they think through a strategy for you and your conditions, rather than a common strategy for such applications.